This Privacy Policyexplains how Roadget Business PTE. LTD. (collectively,"bkcycling," "we," "us," or "our")collect, use, share and process your information as well as the rights andchoices you have associated with that information. This Privacy Policy appliesto all personal information collected during any written, electronic, and oralcommunications or collected online or offline, which include: our website,located at bkcycling.com.

Please read our Terms and Conditions and this Policy before accessing or using our Services. If you cannotagree with this Policy or the Terms and Conditions, please do not access or useour Services. If you are located in a jurisdiction outside the EuropeanEconomic Area, by using our Services, you accept the Terms and Conditions andaccept our privacy practices described in this Policy.

We may modify this Policyat any time, without prior notice, and changes may apply to any PersonalInformation we already hold about you, as well as any new Personal Informationcollected after the Policy is modified. If we make changes, we will notify youby revising the date at the top of this Policy. We will provide you withadvanced notice if we make any material changes to how we collect, use ordisclose your Personal Information that impact your rights under this Policy.If you are located in a jurisdiction other than the European Economic Area, theUnited KingdomorSwitzerland(collectively “European Countries”), your continued access or use of ourServices after receiving the notice of changes, constitutes youracknowledgement that you accept the updated Policy.

In addition, we mayprovide you with real time disclosures or additional information about thePersonal Information handling practices of specific parts of our Services. Suchnotices may supplement this Policy or provide you with additional choices abouthow we process your Personal Information.

Quick Links

Click on the links belowto go to a specific section of this Privacy Policy.

·                                 PersonalInformation We Collect >

·                                 Cookies and OtherTracking Technologies >

·                                 How We Use YourPersonal Information >

·                                 Sharing YourPersonal Information >

·                                 SecurityPrecautions >

·                                 Your Rights >

·                                 Retention >

·                                 Third-PartyWebsites >

·                                 Children >

·                                 Specific Noticefor Californian residents >

·                                 Specific Noticefor Individuals in the European Economic Area, theUnited KingdomandSwitzerland>

·                                 Contact Us >

1. Personal Information We Collect

We collect personalinformation when you use our Services, create an account with us or submitpersonal information when requested with the Site. Personal informationgenerally is any information that relates to you, identifies you personally orcould be used to identify you, such as your name, email address, phone number,address and payment account number. The definition of personal informationvaries by jurisdiction. Only the definition that applies to you based on yourlocation applies to you under this Privacy Policy. Personal information doesnot include data that has been irreversibly anonymized or aggregated so that itcan no longer enable us, whether in combination with other information orotherwise, to identify you.

The types of personalinformation that we may collect about you include, but are not limited to:

·                                 A.Information You Directly and Voluntarily Provide to Us toexecute the purchase or services contract. We collect your personal information you give us when youuse our Services. For example, if you visit our Site and place an order, wecollect information that you provide to us during the ordering process. Thisinformation will include your first and last name, mailing address, emailaddress, phone number, payment account or credit card information. In someregions, , passport information and tax number are also needed for customerclearance . We may also collect personal information when you communicate withany of our departments such as customer service, or when you complete onlineforms or surveys provided on the Site. You may also choose to provide youremail address to us if you would like to receive information about the productsand services that the bkcycling offers, such as bkcycling  Style News.

·                                 B.Information You Provide to us to improve our products andservices. You may voluntarilyprovide us with your height, age, and weight and measurements and yourpreference. This information is used by us to recommend clothing sizes, and toprovide fit prediction services for you.

·                                 C.Information You Post on the Site. If you post information on public areas of the Site, forexample a customer review, that information may be collected and used by bkcycling , users of the Site, and thepublic generally. We strongly recommend that you do not post any informationthrough the Site that allows strangers to identify or locate you or that youotherwise do not want to share with the public.

·                                 D.Information You Provide through our Live Chat on theSite. You may provide personalinformation through our Live Chat which is available on the Site 24 hours aday. We strongly recommend that you do not post any information through theLive Chat that you are not comfortable sharing with a chat employee.

·                                 E.Information You Provide to Participate inSweepstakes. From time to time,we may ask you to complete a survey and/or offer you an opportunity toparticipate in promotions, programs (such as the bkcycling VIP program) and/or sweepstakes (collectively,“Promotions”) via the Site or through a third-party platform. If you choose toparticipate in a Promotion, we will collect and store the personal informationyou provide in connection with your participation in the Promotion, including,but not limited to, your name, email address, date of birth, and/or phonenumber. Such information shall be subject to this Privacy Policy unlessotherwise stated in the official rules or guidelines of the Promotion or inanother privacy policy governing the Promotion.

·                                Information we collect inconnection with a Promotion will be used to administer the Promotion, such asby notifying winners and distributing prizes. As permitted by applicable law,your information may also be used by bkcycling orthe Promotion sponsor for marketing purposes. Your entry into the Promotion mayresult in the addition of your information to our mailing list as well as tothe mailing list of our promotional partners. Acceptance of a prize may requireyou (unless prohibited by law) to allow us to post publicly some of yourinformation via the Site, such as on a winner's page.

·                                 F.Information Automatically Collected Through theSite. We may automaticallycollect personal information about you when you use the Site. For example, ifyou access the Site through a computer, we will automatically collectinformation such as your browser type and version, computer and connectioninformation, Internet Protocol (“IP”) address and standard web log information.If you access the Site through a mobile device, we may also be able to identifythe location of your mobile device. You may choose not to share your locationdetails with us by adjusting your mobile device’s location services settings.For instructions on changing the relevant settings, please contact your serviceprovider or device manufacturer. Please see section 2 below to learn more aboutour automatic Personal information processing activities.

2. Cookies and Other TrackingTechnologies

We may use cookies, tags,and similar technologies to automatically collect information on our Services.These tracking technologies allow our technology partners to collectinformation including your computer’s IP address, your mobile deviceidentifier, the type of internet browser you are using, operating system,referral URLs, date/time stamps, pages viewed, and simple keyword tags. Cookiesor tags are bits of code that allow our technology partners to collectinformation including your computer’s IP address, your mobile deviceidentifier, the type of internet browser you are using, operating system,referral URLs, date/time stamps, pages viewed, and simple keyword tags. We alsouse web pixels to analyze usage patterns on our Site.

·                                 A.Cookies. The cookies are small web files that a site or its provider transfers toyour device’s hard drive through your web browser that enables the site’s or provider’ssystem to recognize your browser and remember certain information.

·                                Generally, we usefirst-party and third-party cookies for the following purposes: to make ourServices function properly; to provide a secure browsing experience during youruse of our Services; to collect passive information about your use of ourServices; to measure how you interact with our marketing campaigns; to help usimprove our Services; and to remember your preferences for your convenience.

·                                We use the followingtypes of cookies on our Services:

·                                                         Strictly NecessaryCookies. These cookies are essentialbecause they enable you to use our Services. For example, strictly necessarycookies allow you to access secure areas on our Services. Without thesecookies, some services cannot be provided. These cookies do not gatherinformation about you for marketing purposes. This category of cookies isessential for our Services to work and they cannot be disabled.

·                                                         FunctionalCookies. We use functional cookiesto remember your choices so we can tailor our Services to provide you withenhanced features and personalized content. For example, these cookies can beused to remember your name or preferences on our Services. We do not usefunctional cookies to target you with online marketing. While these cookies canbe disabled, this may result in less functionality during your use of ourServices.

·                                                         Performance orAnalytic Cookies. These cookiescollect passive information about how you use our Services, including webpagesyou visit and links you click. We use the information collected by such cookiesto improve and optimize our Services. We do not use these cookies to target youwith online marketing. You can disable these cookies.

·                                                         Advertising orTargeting Cookies. These cookies areused to make advertising messages more relevant to you. They perform functionslike preventing the same ad from continuously reappearing, ensuring that adsare properly displayed for advertisers, and in some cases selectingadvertisements that are based on your interests. Our third-party advertisingpartners may use these cookies to build a profile of your interests and deliverrelevant advertising on other sites. You may disable the use of these cookiesas set forth below.

·                                 B.Other Tracking Technologies. To see how successfully our marketing campaigns or otherSite goals are performing we sometimes use conversion pixels, which fire ashort line of code to tell us when you have clicked on a particular button orreached a particular page (e.g. a thank you page once you have completed theprocedure for subscribing to one of our services or have completed one of ourforms). We also use web pixels to analyze usage patterns on our Site. The useof a pixel allows bkcycling torecord that a particular device, browser, or application has visited aparticular webpage.

·                                 C.Your Choices. Your browser may provide you with the option to refuse some or all browsercookies. You may also be able to remove cookies from your browser. You canexercise your preferences in relation to cookies served on our Sites by takingthe steps outlined below.

·                                                         First-Party Cookies. You can use the browser with which you are viewing thisSite to enable, disable or delete cookies. To do this, follow the instructionsprovided by your browser (usually located within the “Help”, “Tools” or “Edit”settings). Please note, if you set your browser to disable cookies, you may notbe able to access secure areas of the Site. Also, if you disable cookies otherparts of the Services may not work properly. You can find more informationabout how to change your browser cookie settings at //www.allaboutcookies.org.

·                                                         MobileAdvertising: If you are not located inthe European Countries, you can opt out of having your mobile advertisingidentifiers used for certain types of advertising by accessing the settings inmobile device and following the instructions. If you opt-out, we will removeall data about you and will not collect any further data. The random IDpreviously assigned to you will be removed. Thus, if at a later stage, youdecide to opt-in, we will be unable to continue to track you using the prior IDand you will for all practical purposes be a new user. If you are located inthe European Countries, the cookie banner on our website will provide you theopportunity to consent to having your mobile advertising identifiers used forcertain types of advertising by accessing the settings in mobile device.

·                                                         Third-PartyCookies. If you are not located inthe European Countries, to opt-out of third-party advertising networks andsimilar entities that use advertising cookies go to //www.aboutads.info/choices.Once you click the link you may choose to opt-out of such advertising from allparticipating advertising companies or only advertising provided by specificadvertising entities. For more information about third-party advertisingnetworks and similar entities that use these technologies, please see //www.aboutads.info/consumers . If you are not located in the European Countries, thecookie banner on our website will provide you the opportunity to consent tohaving third-party advertising cookies.

We do not control third parties’ collection or use of your information toserve interest-based advertising. However, these third parties may provide youwith ways to choose not to have your information collected or used in this way.In addition, most web browsers provide help pages relating to setting cookiepreferences. More information may be found for the following browsers here:

·                                                        Google Chrome

·                                                        Internet Explorer

·                                                        Mozilla Firefox

·                                                        Safari (Desktop)

·                                                        Safari (Mobile)

·                                                        Android Browser

·                                                        Opera Mobile

·                                 D.Analytics. If you are not located in the European Countries, we may use third-partyservice providers to monitor and analyze the use of our Site. Presently, we useGoogle Analytics. Google Analytics is a web analytics service offered by GoogleLLC (“Google”) that tracks and reports Site traffic. For more information onthe privacy practices of Google, please visit the Google Privacy & Termsweb page: https://policies.google.com/privacy?hl=en . Google Analytics Opt-out Browser Add-on providesvisitors with the ability to prevent their data from being collected and usedby Google Analytics, available at: https://tools.google.com/dlpage/gaoptout . If you are located in the European Countries, and the Google Analyticsis structured to collect Personal Information, the cookie banner on our websitewill provide you the opportunity to consent to Google Analytics.

·                                 E.Behavioral Remarketing. We also use remarketing services to advertise onthird-party websites to you after you visited our Site or services. If you arenot located in the European Countries, we and our third-party vendors usecookies to inform, optimize and serve ads based on your past visits to ourService. We use Google Ads for these purposes. Google Ads remarketing serviceis provided by Google. You can opt-out of this by visiting the Google AdsSettings page: //www.google.com/settings/ads . If you are located in the European Countries, and theGoogle Ads is structured to collect Personal Information, the cookie banner onour website will provide you the opportunity to consent to Google Ads.

·                                 F.Other Tracking Technologies. We may also use Tracking Technologies to collect"clickstream" data, such as the domain name of the service providingyou with Internet access, your device type, IP address used to connect yourcomputer to the Internet, your browser type and version, operating system andplatform, the average time spent on our Site, webpages viewed, content searchedfor, access times and other relevant statistics, and assign unique identifiersto the device or other credentials you use to access the Site for the samepurposes.

·                                Pages of our Site and ouremails may contain small electronic files known as web beacons (also referredto as clear gifs, pixel tags and single-pixel gifs) that permit us, forexample, to count users who have visited those pages or opened an email and forother related website statistics (for example, recording the popularity ofcertain website content and verifying system and server integrity).

·                                Pages of our Site mayalso use Java scripts, which are code snippets embedded in various parts ofwebsites and applications that facilitate a variety of operations includingaccelerating the refresh speed of certain functionality or monitoring usage ofvarious online components; entity tags, which are HTTP code mechanisms thatallow portions of websites to be stored or “cached” within your browser toaccelerate website performance; and HTML5 local storage, which allows data fromwebsites to be stored or “cached” within your browser to store and retrievedata in HTML5 pages when the website is revisited.

·                                 G.Do Not Track. Some Internet browsers, such as Internet Explorer, Firefox, and Safari,include the ability to transmit “Do Not Track” or “DNT” signals. Since uniformstandards for “DNT" signals have not been adopted, our Site does notcurrently process or respond to “DNT” signals.

·                                 H.Location Information. You may be able to adjust the settings of your device sothat information about your physical location is not sent to us orthird-parties by (a) disabling location services within the device settings; or(b) denying certain websites or mobile applications permission to accesslocation information by changing the relevant preferences and permissions inyour mobile device or browser settings. Please note that your location may bederived from your WiFi, Bluetooth, and other device settings. See your devicesettings for more information.

3. How We Use Your PersonalInformation

We will only use yourpersonal information as described in this Privacy Policy or as disclosed to youprior to such processing taking place.

·                                 A.To Provide You Our Services. We will use your personal information to provideinformation or perform Services that you request, including managing yourrequest as a registered user of our Site. If the applicable information is tobe provided or Service is to be performed by a third party, then we will disclosethe applicable information to the third party providing the information orperforming applicable Services. All third parties that we work with arecontractually obligated to protect your information as disclosed in thisPrivacy Policy.

·                                 B.For Internal Use. We use your personal information for the purposes of furthering ourbusiness, including improving our Site's content and functionality by analyzingwhere, on which types of devices and how our Site is used, how many visitors wereceive, and where they click through to the Site from. We also use it toremember you in case you re-visit our Site, so we will know if you have alreadybeen served with surveys, or (where Site content is undergoing testing) whichversion of the content you were served.

·                                 C.To Provide You with Service-Related Communications. We will send you administrative or account-relatedinformation to keep you updated about your account and the Services. Suchcommunications may include information about Privacy Policy updates,confirmations of your account actions or transactions, security updates or tipsor other relevant transaction-related information. We process your contactinformation to send you such communications. Service-related communications arenot promotional in nature. You are not able to unsubscribe from suchcommunications, otherwise you may miss important developments relating to youraccount or the Services.

·                                 D.To Provide Customer Support or Respond to You. We collect any information that you provide to us whenyou contact us. Without your personal information, we cannot respond to you orensure your continued use and enjoyment of the Services.

·                                 E.To Ensure the Security of the Services. We care about keeping you secure and safe while using ourServices. Keeping you safe requires us to process your personal information,such as your device information, activity information and other relevantinformation. We use such information to combat spam, malware, maliciousactivities or security risks; improve and enforce our security measures; and tomonitor and verify your identity so that unauthorized users do not gain accessto your information. We cannot ensure the security of our Services if we do notprocess your personal information for security purposes.

·                                 F.To Enforce Compliance with Our Terms and Agreements orPolicies. When you access or useour Services, you are bound to our Terms and Conditions. To ensure you complywith them, we process your personal information by actively monitoring,investigating, preventing and mitigating any alleged or actual prohibited,illicit or illegal activities on our Services. Subject to the applicable law,we may also process your personal information to: investigate, prevent ormitigate violations of our internal terms, agreements or policies and enforceour agreements with third parties and business partners.

·                                 G.To Maintain Legal and Regulatory Compliance. Our Services are subject to certain laws and regulationswhich may require us to process your personal information. For example, weprocess your personal information to pay our taxes, to fulfill our businessobligations, ensure compliance with employment and recruitment laws or asnecessary to manage risk as required under applicable law. Without processingyour personal information for such purposes, we cannot perform the Services inaccordance with our legal and regulatory requirements.

4. Sharing Your Personal Information

Other than sharing yourpersonal information so that you can use our Services, or as required orpermitted by law, we do not share personal information about you withnon-affiliated third parties. We may disclose your personal information asdescribed below.

·                                 A.Within Our Corporate Organization. bkcycling is a part of a corporate organization that has severallegal entities, business processes, management structures and technicalsystems. bkcycling  mayshare your personal information within this organization to provide you withthe Services and take actions based on your request.

·                                 B.Third Parties. We may share your personal information with third-party service providersacting on our behalf to help us operate our Services. These third parties canonly use your data in accordance with our written instructions and must complywith the information security protections we have put in place.

·                                 C.To Maintain Legal and Regulatory Compliance. We have the right to disclose your personal informationas required by law, or when we believe that disclosure is necessary to protectour rights and/or comply with a judicial proceeding, court order, request froma regulator or any other legal process served on bkcycling . If there is a takeover, sale or purchase ofour business, we may disclose your personal information to the new (orprospective) owner of the business.

·                                 D.Third Party Advertisers. In certain circumstances, and subject to the applicablelaw, we may share your personal information with third parties to market theirproducts or services to you.

·                                 E.Co-Branded Services and Features. Portions of our Site or Services may be offered as partof co-branded services and features. We will share your personal informationwith our co-branded partners based on your voluntary use of or participation ina co-branded service or feature. The co-branded partners will be identified onthe co-branded feature or service, along with an applicable co-brandedpartner's privacy policy. Use of your personal information by a co-brandedpartner will be subject to a co-branded partner’s privacy policy. If you wishto opt-out of a co-branded partner’s future use of your personal information,you will need to contact the co-branded partner directly.

·                                 F.Consent. We may disclose your personal information for any purpose with your consent.

5. Security Precautions

We maintain physical,electronic, and procedural safeguards designed to guard and prevent misuse ofyour personal information. Our security measures include industry-standardphysical, technical and administrative measures to prevent unauthorized accessto or disclosure of your information, to maintain data accuracy, to ensure theappropriate use of information, and otherwise safeguard your personalinformation. We restrict access to your non-public personal information to thoseemployees and third parties who need such information to provide products orServices.

Please recognize thatprotecting your personal information is also your responsibility. We ask you tobe responsible for safeguarding your password, secret questions and answers andother authentication information you use to access our Services.

If you feel that thesecurity of your account or personal data has been compromised, pleaseimmediately contact us at following email address info@bkcycling.com . Please be aware that, despite our bestefforts, no security system is impenetrable. In the event of a security breach,we will promptly notify you and the proper authorities if required by law.

6. Your Rights

We take reasonable stepsto ensure that your personal information is accurate, complete, and up to date.You have the right to access, correct, or delete the personal information thatwe collect, subject to certain exceptions. To protect the privacy and the securityof your personal information, we may request data from you to enable us toconfirm your identity and right to access such data, as well as to search forand provide you with the personal data we maintain. There are instances whereapplicable laws or regulatory requirements allow or require us to refuse toprovide or delete some or all of the personal information that we maintain. Youmay Contact Us to exercise your rights.

7. Retention

We will retain yourpersonal information only for as long as is necessary for the purposes set outin this Privacy Policy. We will retain and use your personal information to theextent necessary to comply with our legal obligations (for example, if we arerequired to retain your data to comply with applicable laws), resolve disputesand enforce our legal agreements and policies.

If you send uscorrespondence, including emails, we retain such information electronically inthe records of your account. We will also electronically retain customerservice correspondence and other correspondence from bkcycling to you. We retain theserecords to measure and improve our customer service and to investigatepotential fraud and violations. We may, over time, delete these records aspermitted by law.

bkcycling will also retain Site and services usage data forinternal analysis purposes. Usage data is generally retained for a shorterperiod of time, except when this data is used to strengthen the security or toimprove the functionality of our Site, or we are legally obligated to retainthis data for longer periods.

8. Third-Party Websites

Our Site may containlinks to third-party sites. This Privacy Policy does not apply to thosethird-party sites. We recommend that you read the privacy statements of anyother sites that you visit as we are not responsible for the privacy practicesof those sites.

9. Children

Our Services are notdirected to, and we do not knowingly collect personal information from,children under the age of 16. If you are under 16, please do not attempt tofill out our forms or send any personal information about yourself to us. If webecome aware that a child under 16 has provided us with personal information,we will take steps to delete such information from our files.

10. Notice forCaliforniaResidents

This section applies onlytoCaliforniaresidents. Pursuant to the CCPA, below is a summary for the last twelve (12)months of the personal information categories, as identified and defined by theCCPA (see California Civil Code section 1798.140 (o)), that we collect, thereason we collect the personal information, where we obtain the personalinformation, and the third parties that we may share the personal information.

We generally collect thefollowing categories of personal information when you use our Services:

·                                identifiers such as aname, address, unique personal identifier, email, phone number, your device’sIP address, software, and identification numbers associated with your devices;

·                                commercial informationsuch as records of products or services purchased, obtained, or considered byyou;

·                                Internet or otherelectronic information regarding you browsing history, search history, thewebpage visited before you came to our Site, length of visit and number of pageviews, click-stream data, locale preferences, your mobile carrier, date andtime stamps associated with transactions, and system configuration information;

·                                your geolocation, to theextent you have configured your device to permit us to collect such information;

·                                audio recordings of yourvoice to the extent you call us, as permitted under applicable law; and

·                                inferences about yourpreferences, characteristics, behavior and attitudes.

We generally do notcollect protected classifications about our users, biometric information,professional or employment-related information, or education-relatedinformation. For more information about the personal information we collect andhow we collect it, please refer to sections 1 and 2 above.

We collect your personalinformation for the business purposes described in section 3. The CCPA definesa “business purpose” as the use of personal information for the business’soperational purposes, or other notified purposes, provided the use of personalinformation is reasonably necessary and proportionate to achieve theoperational purpose for which the personal information was collected or anotheroperational purpose that is compatible with the context in which the personalinformation was collected.

The categories of thirdparties with whom we may share your personal information are listed above insection 4, above.

If you are aCaliforniaresident, youhave rights in relation to your personal information; however, your rights aresubject to certain exceptions. For instance, bkcycling cannotdisclose specific pieces of personal information if the disclosure would createa substantial, articulable, and unreasonable risk to the security of thepersonal information, your account with us or the security of our networksystems. To assert your right to know or your right to delete your personalinformation, please contact us by email at info@bkcycling.com . To confirmyour identity, we may ask you to verify personal information we already have onfile for you. If we cannot verify your identity based on the information wehave on file, we may request additional information from you, which we willonly use to verify your identity, and for security or fraud-prevention purposes.

·                                 Right AgainstDiscrimination. You have the rightnot to be discriminated against for exercising any of the rights described inthis section. We will not discriminate against you for exercising your right toknow, delete or opt-out of sales.

·                                 Right toKnow. You have the right torequest in writing: (i) a list of the categories of personal information, suchas name, address, email address, that a business has disclosed to third partiesduring the immediately preceding calendar year for the third parties' directmarketing purposes, and (ii) the names and addresses of all such third parties.In addition, you have the right to request: (i) the categories of personalinformation we have collected about you, (ii) the categories of sources fromwhich personal information is collected, (iii) the business or commercialpurpose for the information collection, (iv) the categories of third partieswith whom we have shared personal information, and (v) the specific pieces ofpersonal information we hold about an individual. You have the right to requesta copy of the specific personal information we collected about you during the12 months before your request.

·                                 Right toDelete. You have the right torequest us delete any personal information we have collected from you ormaintain about you, subject to certain exceptions.

·                                 Right to Opt-Outof Selling. You have the rightto opt-out of having your personal information sold. We do not sell yourpersonal information. The CCPA broadly defines “personal information” and “selling”such that sharing identifiers linked to you for a benefit may be considered asale. In 2019, we were sharing identifiers and inferences about you with ourpartners, third parties and affiliates in such a way that, under the CCPA, maybe defined as selling. As noted above, you have the right to know thecategories of personal information that we sold about you and the categories ofthird parties with whom we shared such information.

In addition, CaliforniaCivil Code Section 1798.83 permits customers of bkcycling who areCaliforniaresidents to request certain information regarding our disclosure of personalinformation to third-parties for their direct marketing purposes. In yourrequest, please specify that you want a “California Shine the Light Notice.”Please allow 30 days for a response. To make such a request, pleasewrite us at:info@bkcycling.com .

11. Notice to Individuals in theEuropean Economic Area, theUnited KingdomandSwitzerland

This section only appliesto individuals using or accessing our Service while located in the EuropeanEconomic Area, theUnited Kingdom,orSwitzerland(collectively, the “European Countries”) at the time of data collection. Pursuantto the EU’s General Data Protection Regulation (GDPR), personal information isreferred to as personal data. For the sake of clarity references to personalinformation in this Policy concerns personal data in the sense of the GDPR.

We may ask you to identifywhich country you are located in when you use or access some of the Services,or we may rely on your IP address to identify which country you are located in.When we rely on your IP address, we cannot apply the terms of this section toany individual that masks or otherwise hides their location information from usso as not to appear located in European Countries. If any terms in this sectionconflict with other terms contained in this Policy, the terms in this sectionshall apply to individuals in a European Country.

Our Relationship to You. Your personal information is collected and processed byRoadget Business PTE. LTD., Incorporated in Singapore，which is operating thewebsite and the sale of bkcycling brandproducts. In other words, Roadget Business PTE. LTD. is theController of the data. This means that we are responsible for processing andprotecting your personal data.

Legal Bases forProcessing Your Personal Information. We rely on the following legal bases under the GDPR in processing yourpersonal information.

Our legal basis toprocess personal information for the following sections of this Privacy Policyis your consent.

·                                Section 2 In relation tomobile Advertising and third-party advertising and analytics cookies, thatcollect your personal information, as described in that Section.

·                                Section 4(D) Third PartyAdvertisers

·                                Section 4(F) Consent

Our legal basis toprocess personal information for the following sections of this Privacy Policyis to provide our Services to you. Our processing is based on our contractobligations or to take steps at the request of the individual prior to enteringinto a contract.

·                                Section 3(A) To ProvideYou Our Services

·                                Section 3(C) To ProvideYou with Service-Related Communications

·                                Section 3(D) To ProvideCustomer Support or Respond to You

·                                Section 4(A) Within OurCorporate Organization

·                                Section 4(B) Third Parties

·                                Section 4(E) Co-BrandedServices or Features

Our legal basis toprocess personal information for the following sections of this Privacy Policyis our legitimate interest to better understand you, to maintain and improvethe accuracy of the information we store about you, and to better promote oroptimize our Services.

·                                Section 3(B) For InternalUse

Our legal basis to processpersonal information for the following sections of this Privacy Policy is tocomply with our legal obligations, or your vital interest.

·                                Section 3(E) To Ensurethe Security of the Services

·                                Section 3(F) To EnforceCompliance with Our Terms and Agreements or Policies

·                                Section 3(G) To MaintainLegal and Regulatory Compliance

·                                Section 4(C) To MaintainLegal and Regulatory Compliance

Marketing. We will only contact you if you are located in a EuropeanCountry by electronic means (including email or SMS) based on our legitimateinterests, as permitted by applicable law or your consent. If you do not wantus to use your Personal Information in this way, please click the unsubscribelink at the bottom of any of our email messages to you or contact us at info@bkcycling.com You can objectto direct marketing at any time and free of charge.

Individual Rights. We provide you with the rights described below when youuse our Services. We may limit your individual rights requests: (a) wheredenial of access is required or authorized by law; (b) when granting accesswould have a negative impact on other’s privacy; (c) to protect our rights andproperties; or (d) where the request is frivolous or unrealistic. If you wouldlike to exercise your rights under applicable law, please contact us at info@bkcycling.com.

·                                You can request access ordeletion of your personal information, subject to certain exceptions.

·                                You can correct or updateyour personal information, object to processing of your personal information,ask us to restrict processing your personal information or request portabilityof your personal information.

·                                If we collected andprocessed your personal information with your consent, then you can withdrawyour consent at any time. Withdrawing your consent will not affect thelawfulness of the processing we conducted prior to your withdrawal, nor will itaffect processing of your personal information conducted in reliance on lawfulprocessing grounds other than consent.

·                                You have the right tocomplain to a data protection authority about our collection and use of yourpersonal information.

If you believe we haveinfringed or violated your privacy rights, please contact us at info@bkcycling.com so that we mayresolve your dispute directly.

Transfer of Your PersonalInformation. When you access oruse our Services, your personal information may be processed or transferredoutside the EEA. Such countries or jurisdictions may have data protection lawsthat are less protective than the laws of the jurisdiction in which you reside.For these transfers we rely on appropriate safeguards as permitted under theGDPR such as Standard Contractual Clauses, contract with Privacy Shieldcertified companies, and/or transfer the personal information pursuant toArticle 49 (1) (b) GDPR to provide our Services pursuant to the Terms ofService. If you do not want your information transferred to, processed, ormaintained outside of the country or jurisdiction where you are located, youshould immediately stop accessing or using the Services. For further detailsabout these transfers and the safeguards that we use to facilitate such transfers,contact us at info@bkcycling.com .

12. Contact Us

If you have questions orconcerns regarding any information in this Privacy Policy, please contact us byemail at info@bkcycling.com . You can alsocontact us via our customer service at our Site.